steventoomey.com — An INtegration Disaster

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Despite all the hullabaloo over BusinessWeek’s INside Innovation, my gripe is the magazine’s piss-poor integration with the companion website. For example, the informative “Forces Shaping Our Future” information graphic by Nigel Holmes looks good in print, while the online version is an oversized, jagged-edged nightmare. And Marissa Mayer’s “9 Notions of Innovation,” which takes up about one-third of the printed page, is transformed into a nine-slide torturous affair, the written content overshadowed by ho-hum, vaguely appropriate icons. Bruce Nussbaum and his team should be embarrassed. This stuff is not hard to get right.