steventoomey.com — Old Daddy Steve

A collection of stuff that I find helpful, interesting, significant, or unusual. Get the RSS feed.

The Secret Diary of Steve Jobs is far too entertaining as of late. Here’s a snippet regarding the iPhone “overpricing strategy”:

For a certain segment of the population, ridiculously high prices are not off-putting. Quite the opposite, they are an incentive. Look at Rolex watches. No better than a Timex, really. Probably worse. But since they charge so much for Rolexes, every nouveau riche asshole in the world figures he’s gotta have one. Another example: Bose speakers. Friggin things cost fifty cents to build and sound like crap. Yet Bose sells a whole set-up for two thousand bucks. Damn you, Bose! You are my inspiration.

Who knows who’s writing this stuff, but it’s hilarious, a bit vulgar at times, and most always spot-on. My secret hope is that the author actually is Steve Jobs.